Interview conclusion

After all the interviews, we found a few key points that most interviewed people had in common. Taking into consideration we conducted this field study during lunchtime when most people might still be at work on a work day.

Most visitors we spoke to were at Fotografiska at their own volition because of their innate interest for the exhibits. From this we concluded that our product ought to enhance the experience rather than supplement it. The visual experience and the soundscape at Fotografiska was greatly appreciated. This accentuated the environmental requirements of our product, in particular the need for the product to not disturb the cool atmosphere in the galleries.

As we visited Fotografiska during slow hours (weekday 12.00-15.00) we avoided the major crowds, and visitors we spoke too commented on that they too visited at that particular hour to avoid the great crowds. This implies that during rush hours the internal movement flow is hampered as the narrow gallery rooms are clogged with visitors.

We also managed to interview a member of the staff and she confirmed that the visitor pressure. She also stated that although the queues did move pretty fast, they tend to stil get quite long.

Our interviews helped us explore the user needs of the visitors at Fotografiska, and the most striking of these were the need for an efficient way of handle rush hour flow. That is some way to counteract the clogginess of the galleries and restaurant. To this end we have decided to entertain the idea of designing a inventive booking system.   

The interviews also gave us a profound insight into the person that would be using our system. The age-variance, the knowledge of the exhibits, the time-scale of their visit, and the frequence of their museum visit all became quite clear. This will no doubt be useful information when we create a persona of our particular target group of our product. 

Summary of personnel interview:

The amount of people at the museum varies a lot with what kind of exhibition that is currently held. For an example it is significantly more crowded when an exhibition from a more famous artist than the contrary, especially towards the end of the exhibition period. The most crowded weekday was without a doubt saturdays, around midday time. Fall is probably the most crowded season of the year, because people tend to do other stuff than watching museum exhibition in summer-like weather. Apparently the queues in the restaurant is just as crowded during the popular visit periods, but there is somewhat always an empty seat available when the flow is smooth.