Personas and Scenarios

Here is our Personas and our Scenarios for those personas.

Jonas Andersson

29 years old. Interested in photographics. Has a life partner. A bachelor in Gender studies.

His Computer skills, is a bit better than the average user.

He works as freelance journalist.

As a freelance journalist Jonas has a lot of time on his hands. Which means he is free to frequent museums to art galleries, at his leisure. He dislikes loud noises, except if they are at a young trendy club. He enjoys visiting art galleries for arts sake, but also for it’s social status that such activities bring him. He dislikes crowded spaces at such art galleries and in particular hates queuing for the exhibits or for the cafe.

He owns a Mac computer, Airbook, along with an Iphone and an Ipad, which he always carries with him. He usually likes to stop by the cafes in order to write.

He also enjoys reading poems and poetry.

Jonas has an active personality and he devotes much of his time to promote social justice and promoting animal rights. He is always ready to argue about arguments which he is interested in and calling people out on their ignorance in relation to social matters.

Jonas goals:

Current goal:

Get some peace and quiet, space and to acquire a nice workplace.

Also get some work done.

Become Inspired

Long Term Goal:

Finish his work in a good way

Jonas Scenarios:

Scenario 1:
It is Saturday morning and Jonas has just eaten his breakfast. He remembers that he got an assignment last week about writing an article about human rights issues. Since his small apartment isn’t suitable for working, Jonas travels into town, heading towards the Fotografiska museum to find peace and inspiration from the exhibits. When he arrives at the museum he starts to feel troubled. There is a long line out of the museum and he starts to worry that he won’t find calm environment when the museum is overfilled by people. He wants to be able to walk through the exhibits without any hassle and also get a spot in the restaurant without unnecessary queueing and loud noises. He wants to relax and have his work done in a soothing environment, that the museum usually gives him.  

Scenario 2:

It’s been a rough week for Jonas. First some issues at work and his relationship, that has been a little back and forth these last weeks, has now come to an end. Jonas really feels like he needs to get away from reality, he needs to go somewhere where he can be alone, find his inner calm and let himself get inspired. It’s late autumn and the newest exhibition at Fotografiska is coming to an end, and he really wanted to see it. When he arrived he realized that he wasn’t alone with the idea of going to the museum today, the line is longer than ever. Will he really be able to find his inner calm and soothe his strained nerves in such times while experiencing the exhibition?

Estelle Admundsson

Estelle is 63 years old, she is retired. Along with her husband she has invested, what little money she has, into property which she now leases. As an retired person she has a lot of time on her hands, which is the reason she tend to frequent the museums in and around Stockholm. She does this not only to fill her schedule, but also get a scent of belonging you can only get at a museum of art. She is particularly fond of photographic art as it reminds her of her younger years.

Estelle is a happy woman. Although her political views are rather conservative, she still enjoys the liberal arts.

Estelle goals

Current goals:

To meet with some old friends

have a nice time

enjoy some good coffee

Long term goals:

To join the museum going community and enjoy fine art.

Estelle Scenarios:

Scenario 1:
She and an old friend, whose retired as well, have decided to visit the museum. They’re heading there a Tuesday night after meeting up for lunch in the city. They’re both bringing their husbands. The museum is populated but not crowded. Estelle has specifically been looking forward to a relatively new exhibition by Mr Popular-Photographer and as long as she get to see his work then she will be satisfied because shes pretty sure she’s already seen the other exhibitions available. Her friend hasn’t though so they’re planning to see as much as possible still.

Scenario 2:

Estelle’s grandchildren from Skåne is on a visit. They’re 12 and 15, Karl and Lisa, and are only here a few days during the break. She tried to think of an activity they might both enjoy and Fotografiska comes to mind as well as bowling. They settle for the museum first then go eat and bowl somewhere. Estelles husband is brought along as well. They intended to be there when the museum opens but don’t make it until 12 o’clock. They are faced with a large number of people in the lobby queuing for entrance tickets of just sitting around. The gift-shop is crowded and the line substantial. Estelles husband sighs. But now that they’re here they might as well go in.

Updated concepts about the product:

Balancing the flow of the museum.

The product should not be a burden to handle, it should help your museum experience.