The think-aloud took place at a cafeteria with a liberal arts student (English literature). The person did not quite fit the persona:s we made since he was neither an avid museum visitor nor does he have the spare time both of our persona's have but he has a great interest in the arts and writes a lot so he is at least in the same ballpark as the “Jonas” persona. The first aspect the user noted was the overall concept, wondering if he would ever really use one of these interactive maps since he really didn't care about the number of people in the galleries.
After persuading him to take the product out on a test run anyways he started pressing the floor buttons. He commented on how it seemed odd to display the museum from a side view but noted that the symbols and the buttons were easy and intuitive to use. The reward system caused some problems as the user seemed dismissive towards the idea, but conceded that the system too was quite easy to understand. Further than this we didn't go, partly because of a lack of time and partly because our product really didn't have too many other functions than the dynamic map.
The user seemed to fare well in the use of the system, but the attitude towards the necessity of such a system, and some of the features (side-view and reward system), was less stellar. The main lessons from this exercise were 1) the overall layout is clear and intuitive and 2) some features are not exciting enough. Thus work continues on making the reward system and side-view better.
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